- Target the right audience: Use Facebook’s targeting options to reach people who are most likely to convert.
- Test different ad formats: Try out various ad formats, such as single image, carousel, video, and collection ads, to see which one performs best for your business.
- Use lookalike audiences: Create a lookalike audience based on your best customers and target people similar to them.
- Optimize for conversions: Set up conversion tracking and adjust your ad spend based on performance.
- Use automatic bidding: Leverage Facebook’s automatic bidding options to get the best results for your budget.
- Set a daily budget: Control your ad spend by setting a daily budget, rather than a lifetime budget.
- Regularly review and adjust: Regularly review your ad performance and make adjustments to targeting, ad copy, and budget to optimize results and reduce spend.
